Kelly Ridgway & Abbey Kovacevich.
Results Global, a Nashville-based full-service marketing agency, has added Kelly Ridgway and Abbey Kovacevich to its team.
Ridgway joins as Global Marketing Lead/Head of NYC Office. She most recently served as VP of Global Marketing at CTK Enterprises. At CTK, Ridgway has contributed to two Clio-winning campaigns, including Dolly Parton’s TikTok launch and Rockstar album campaign. Previously, she was US General Manager at WMA, leading award-winning digital campaigns for Republic Records and Celine Dion. She has been active in shesaid.so, previously co-directing its NY chapter and appearing in its 2019 Alternative Power List. She serves on the board of Music Will, is a member of the Recording Academy and CMA, and has previously mentored at SXSW, NYU, and as part of various student leadership programs. Ridgway can be reached here.
Kovacevich joins as Manager, Marketing and Communications. She is a graduate of Miami University, where she earned her degree in Communications and Entrepreneurship. She began her career at Triple 7 PR, where for three years she supported and led high-profile campaigns spanning entertainment, lifestyle, and wellness. Her portfolio includes work on major events such as the MTV VMAs, the CMT Music Awards, and Scott Hamilton & Friends, in addition to numerous health and wellness initiatives and celebrity-driven projects. After her agency tenure, Kovacevich launched into a successful freelance career, partnering with clients across industries to deliver dynamic publicity and marketing support. Over the past year, she has managed campaigns for organizations including Wags & Walks, as well as various festivals, national tours, influencer initiatives, and brand collaborations. Kovacevich can be reached here.
“We are excited to further expand the Results Global team. Kelly Ridgway is transitioning from CTK Enterprises, bringing the same passion as part of the Results team. Kelly’s global marketing expertise will continue to be a wonderful contribution to an array of campaigns. And we are thrilled to formally establish our Communications division with the hiring of Abbey Kovacevich,” Results Global agency co-heads John Zarling and Jackie Campbell share in a joint statement.
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
